Why does every client need a project and vice versa?

You might see the client as synonymous with the project, but at Clockk we assume that a Client can eventually have more than one project, so we baked that in right from the beginning. A good project name is what you’re working on for them. e.g.:

Upshine Branding
Hemoda Medical Marketing
Tripcal Development
Tripcal Marketing

If you really don’t want to name your projects, you could just choose a name like -. e.g.

Motionlytics -
Tripcal -

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